Brand Foundry — Helping ASX-listed mining and energy companies turn sustainability commitments into compelling annual reports that impress investors and stakeholders.
Transforming ESG ambitions into investor-grade visual communications that drive real business results
Wayne, the Overwhelmed ESG Manager
35-45 years old, ESG/Sustainability Manager at mid-tier ASX-listed company, $120-160k salary, juggling multiple reporting deadlines with limited design resources
Drowning in ESG reporting requirements with annual report deadline approaching in 8 weeks, previous designer delivered bland corporate templates that failed to showcase their genuine sustainability achievements to investors
Wasted $25k on generic corporate design agency that treated their sustainability report like any other annual report, spent months going back and forth with internal marketing team who don't understand ESG complexities, board rejected first draft saying it looked 'amateur'
Quietly panicking about upcoming board presentation, frustrated that genuine sustainability wins aren't translating into investor interest, feeling like he's failing to communicate the real value of their ESG program
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Board chair just called asking for status update on annual ESG report after seeing competitor's impressive sustainability publication that clearly outshines their previous efforts
30-Second Script
~75 words
- Pause after opening statement for impact
- Emphasize 'zero credit' with slight frustration
- Lean forward on the ask to show genuine interest
45-Second Script
~110 words
- Drop voice slightly on 'killing the very programs'
- Animate on 'investor gold' – it's a direct quote
- End with urgency – 'need that introduction'
60-Second Script
~150 words
- Start strong – 'uncomfortable truth' demands attention
- Paint the scene vividly – make them see the board room
- Use air quotes around 'investor gold' for credibility
- Slow down on the specific ask – it's the payoff
Use these three tiers in your BNI presentation — start with Tier 1 and work down if members don’t have that specific contact.
This week I am looking to be introduced to the Managing Director at any of these businesses — pick the one you know someone who might know:
Failing that, I’d love to be introduced to the Head of ESG and Sustainability at any mid-tier energy company with $50-500M market cap.
At worst, I’m looking for any Chief Executive Officer of any construction and property development company based in West Perth, Perth.
⚡ Power Phrases
Drop these into conversation to signal you understand their world.
- Our ESG report has transformed into a document we take great pride in sharing with investors
- Finally found a design partner who understands the mining sector's unique sustainability challenges
- The positive feedback from stakeholders speaks volumes about the quality difference
- They took time to understand what makes our sustainability initiatives genuinely unique
- Our annual report now reflects our current production stage and genuine ESG progress
🔔 Referral Triggers
Share these so members know when to think of Brand Foundry.
- When an ASX-listed company's annual report deadline is approaching and they need ESG expertise
- After seeing a competitor's impressive sustainability report that outshines their own
- When a mining or energy company achieves Carbon Neutral certification and needs to communicate it properly
- Following a board meeting where sustainability reporting quality was questioned
- When a company's investor relations team complains that ESG achievements aren't translating to market interest
Energy is contagious. The room will feel exactly as excited about your referral as you are. Stand tall, speak up, and mean every word.
Stop speaking. Make direct eye contact with one person. Deliver a single thought directly to them. Pause. Then move to the next person. Never spray the whole room at once.
Deliver each sentence or idea to a different individual in the room. This makes every member feel personally spoken to and dramatically increases the chance they’ll act on your referral ask.
Your 60-Second Script — Key Lines Breakdown
Opening Hook — Get them leaning in
- Here's an uncomfortable truth: most ESG reports are accidentally sabotaging the sustainability programs they're meant to showcase.
- Picture this – your ESG manager just spent months documenting genuine environmental wins
Deliver the Key Message — Make them feel it
- ESG reports are visually killing genuine sustainability achievements
- Board chair called transformation 'investor gold'
- Visual story must match actual environmental impact
Closing Referral Request — Make it specific and memorable
- I'm specifically looking for an introduction to
- the Managing Director at Silverstone, particularly if they're facing upcoming ESG reporting pressure
Mani Pruthi leads Brand Foundry, a Perth-based sustainability-focused branding agency specializing in high-impact sectors. He helps mining, energy and construction companies translate their ESG initiatives into compelling visual communications that captivate investors and drive business growth.
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