Inspired Business — Helping first-time entrepreneurs in Perth turn breakthrough ideas into thriving ventures
Helping founders build profitable businesses without the costly trial and error
Gavin, the Overwhelmed First-Timer
35-45 years old, former corporate professional or skilled tradesperson, $80k-150k household income, married with young kids, attempting first business venture
18 months into his first business venture, burning through savings faster than generating revenue, working 70-hour weeks but seeing minimal growth, wife starting to express concerns about finances and family time
Spent $8,000 on generic online marketing courses, hired a cheap web developer who disappeared mid-project, tried Facebook ads that ate $2,000 with zero results, attended networking events that felt like sales pitches
Quietly panicking but trying to stay optimistic in front of family, feels like he's drowning in advice that contradicts itself, starting to question if he's cut out for business ownership
business coach Perth, startup mentor, how to get customers, marketing not working, business plan help, cash flow problems, small business advice Perth
Just had the conversation with his wife about potentially going back to corporate work if things don't turn around in the next 6 months, and he's determined to give it one proper shot with professional help
30-Second Script
~75 words
- Start with genuine concern in your voice
- Brighten noticeably at 'Now he's profitable'
- Lean forward slightly on the ask
45-Second Script
~110 words
- Paint the pain with slower, heavier delivery
- Speed up and brighten for the transformation
- Make the ask feel like you're offering help
60-Second Script
~150 words
- Start like you're telling a scary story
- Use the word 'nightmare' with real weight
- Transform your energy completely at 'Within six months'
- Deliver the ask like you're offering a lifeline
Use these three tiers in your BNI presentation — start with Tier 1 and work down if members don’t have that specific contact.
This week I am looking to be introduced to the Founder at any of these businesses — pick the one you know someone who might know:
Failing that, I’d love to be introduced to the Founder at any Early-stage professional services startup with 1-5 employees.
At worst, I’m looking for any Business Owner of any Small professional services firm based in Subiaco, Perth.
⚡ Power Phrases
Drop these into conversation to signal you understand their world.
- turning your breakthrough idea into a profitable reality
- getting to profit faster without costly mistakes
- proven frameworks refined across hundreds of businesses
- stage-specific strategy that meets you where you are
- building a marketing system that brings consistent customers
🔔 Referral Triggers
Share these so members know when to think of Inspired Business.
- startup struggling to gain traction after 12+ months
- business owner working long hours but not seeing growth
- entrepreneur who's tried multiple marketing tactics without success
- founder burning through savings faster than generating revenue
- small business owner feeling overwhelmed and isolated in their journey
Energy is contagious. The room will feel exactly as excited about your referral as you are. Stand tall, speak up, and mean every word.
Stop speaking. Make direct eye contact with one person. Deliver a single thought directly to them. Pause. Then move to the next person. Never spray the whole room at once.
Deliver each sentence or idea to a different individual in the room. This makes every member feel personally spoken to and dramatically increases the chance they’ll act on your referral ask.
Your 60-Second Script — Key Lines Breakdown
Opening Hook — Get them leaning in
- Picture this: eighteen months into your first business, you've burned through eight thousand on courses that didn't work
- hired a web developer who vanished, and just had the conversation with your wife about going back to corporate
Deliver the Key Message — Make them feel it
- First-time business owners burning money and time on trial-and-error
- Transformed from desperate first-timer to confident profitable owner in six months
- Proven systems and clear direction, not just coaching
Closing Referral Request — Make it specific and memorable
- I'm looking for an introduction to anyone at
- Facilita Consulting who knows someone drowning in their first business venture
Kate De Jong owns Inspired Business and works as a startup consultant and small business marketing coach in Perth. She helps founders and small business owners build thriving, profitable businesses using proven frameworks developed from launching multiple businesses herself and helping hundreds of others succeed.
Perth startup business coach for new entrepreneurs and small business founders