Ask Fleur — Helping experienced small business owners and NFP leaders break through growth plateaus without burnout.
Grow your business without overwhelm through personalised coaching and community support
Leanne, the Plateaued Business Owner
42-48 years old, small business owner or NFP leader, $80k-$150k income, established in role for 5+ years
Has built a successful small business or leads an established NFP but feels stuck at the same revenue level for 2+ years. Working harder but not seeing proportional growth. Team is small but feels chaotic.
Tried DIY online courses that felt too generic. Hired a business coach 18 months ago who promised quick wins but delivered cookie-cutter advice. Spent $8k on marketing automation that sits unused. Attended networking events that felt like time-wasters.
Quietly frustrated and wondering if she's hit her ceiling. Feels like she should have it all figured out by now but is embarrassed to admit she's struggling. Tired of being the bottleneck in her own business.
business coaching Perth, sustainable business growth, small business mentor, overwhelmed business owner, business accountability groups, how to grow without burnout, business coach for established businesses
Just finished another 60-hour week where she personally handled three different crises that her team should have managed. Realized she's working harder than when she started but taking home less profit per hour.
30-Second Script
~75 words
- Pause after the opening bomb
- Emphasize 'sustainable systems' vs working harder
- Slow down on the specific numbers
45-Second Script
~110 words
- Land the truth bomb with conviction
- Paint the prison analogy visually
- Genuine warmth on the client story
60-Second Script
~150 words
- Drop 'dirty secret' like insider knowledge
- Make the 'Picture this' moment visceral and personal
- Deliver Leanne's results as transformation, not just numbers
Use these three tiers in your BNI presentation — start with Tier 1 and work down if members don’t have that specific contact.
This week I am looking to be introduced to the CEO at Small Business Development Corporation.
📍 level 2/140 William St, Perth WA 6000, Australia · ⭐ 4.9/5 (220 reviews)
🌐 www.smallbusiness.wa.gov.au
Failing that, I’d love to be introduced to the Executive Director at any Not-for-profit organization with annual revenue $500k-$2M.
At worst, I’m looking for any Business Owner of any Small business based in Subiaco, Perth.
⚡ Power Phrases
Drop these into conversation to signal you understand their world.
- I feel like I'm working harder but not getting ahead
- My business has hit a plateau and I don't know how to break through
- I'm tired of being the bottleneck in my own business
- I need accountability but not cookie-cutter advice
- I want to grow without burning out my team or myself
🔔 Referral Triggers
Share these so members know when to think of Ask Fleur.
- Business owner complaining about working 60+ hour weeks with flat revenue
- NFP leader struggling with donor engagement and team burnout
- Someone mentioning they feel stuck at the same business level for years
- Business owner frustrated with generic business advice that doesn't work
- Leader looking for accountability and community with other professionals
Energy is contagious. The room will feel exactly as excited about your referral as you are. Stand tall, speak up, and mean every word.
Stop speaking. Make direct eye contact with one person. Deliver a single thought directly to them. Pause. Then move to the next person. Never spray the whole room at once.
Deliver each sentence or idea to a different individual in the room. This makes every member feel personally spoken to and dramatically increases the chance they’ll act on your referral ask.
Your 60-Second Script — Key Lines Breakdown
Opening Hook — Get them leaning in
- The dirty secret of business coaching? Most of it is designed for desperate beginners, not successful business owners.
- And when established businesses try those tactics, they create expensive chaos.
Deliver the Key Message — Make them feel it
- Successful business owners feeling trapped by their own success
- 40% profit increase while working 20 fewer hours per week
- I work exclusively with established businesses, not startups
Closing Referral Request — Make it specific and memorable
- I'd love to connect with anyone at
- Small Business Development Corporation who encounters successful business owners feeling trapped by their own success
Fleur Allen is the founder of Ask Fleur and a Certified Business Coach with over 15 years of experience. She helps small business owners, business development managers, and not-for-profit leaders achieve sustainable growth through evidence-based coaching, practical strategy, and community support. Fleur is also a Certified Success Principles Trainer and CFRE Fundraising Executive.