Trident Insurance Group — Helping growing Perth businesses protect their assets without the runaround
Insurance brokers who write coverage with claims in mind, not just premiums
Craig, the Stretched Business Owner
35-50 years old, owns a growing trade or service business, $200K-$800K annual revenue, employs 5-25 staff
Business is expanding rapidly but insurance feels like a necessary evil that's getting more complex. Current broker is either too slow to respond or treats him like a small fish. Worried about gaps in coverage as the business grows.
Tried going direct with insurers but got lost in the process. Previous small broker retired or sold out to a bigger firm where service disappeared. Had a claim experience that was painful and realized how exposed he really was.
Frustrated with feeling like he's bothering people when he needs answers. Quietly worried he's one incident away from losing everything he's built. Feels like he's flying blind on what coverage he actually needs.
business insurance broker Perth, commercial insurance for tradies, workers comp claims, public liability coverage, insurance for growing business, business insurance review
Just had a near-miss incident at work, or received a renewal that seems expensive with no explanation, or current broker took weeks to respond to a simple question, or heard about another business getting burned by inadequate coverage.
30-Second Script
~75 words
- Pause after the 73% statistic
- Emphasize the timeframe differences – 7-14 days vs 48 hours
- Say the company name clearly and confidently
45-Second Script
~110 words
- Lead with conviction on the opening statistic
- Slow down on the specific dollar amounts – $180,000 and 22%
- Make the company name sound like a natural conversation
60-Second Script
~150 words
- Start strong with the 73% statistic and pause
- Paint Craig's story with genuine concern in your voice
- Deliver the specific numbers with precision – $180,000, 48 hours, 22%
Use these three tiers in your BNI presentation — start with Tier 1 and work down if members don’t have that specific contact.
This week I am looking to be introduced to the Managing Director at any of these businesses — pick the one you know someone who might know:
Failing that, I’d love to be introduced to the Operations Manager at any mid-sized trade services company with 10-50 employees.
At worst, I’m looking for any Business Owner of any growing trade or service business based in Bentley, Perth.
⚡ Power Phrases
Drop these into conversation to signal you understand their world.
- We write coverage with claims in mind, not just premiums
- Proactive annual reviews to keep pace with your growth
- Same-day response times when you need answers
- Coverage that grows with your business complexity
- No runaround when it's time to claim
🔔 Referral Triggers
Share these so members know when to think of Trident insurance group.
- Business owner complaining about slow insurance broker response times
- Someone mentioning their insurance renewal is coming up
- Discussion about business growth and changing insurance needs
- Conversation about a recent workplace incident or near-miss
- Business owner frustrated with claim handling experience
Energy is contagious. The room will feel exactly as excited about your referral as you are. Stand tall, speak up, and mean every word.
Stop speaking. Make direct eye contact with one person. Deliver a single thought directly to them. Pause. Then move to the next person. Never spray the whole room at once.
Deliver each sentence or idea to a different individual in the room. This makes every member feel personally spoken to and dramatically increases the chance they’ll act on your referral ask.
Your 60-Second Script — Key Lines Breakdown
Opening Hook — Get them leaning in
- 73% of Australian trade businesses discover coverage gaps only after filing a claim – usually when it's too late.
- I'm Belinda from Trident Insurance Group.
Deliver the Key Message — Make them feel it
- Growing businesses treated like small fish by unresponsive brokers
- We guarantee 48-hour coverage reviews and same-day responses
- Exclusively serve $200K-$800K trade businesses
Closing Referral Request — Make it specific and memorable
- I'm looking for an introduction to
- the Managing Director at ZD Constructions 93 PTY Ltd
Belinda Caunt is the owner of Trident Insurance Group, a commercial insurance brokerage based in South Perth. She specializes in helping growing businesses with varied and complex exposures secure appropriate coverage, taking a proactive approach to reviewing insurance programmes annually to ensure clients remain properly protected.